The tags have changed and the name is a little different, but the more things change, the more things stay the same.

Original S.O.E. Gear (Special Operations Equipment) has always been -- and remains -- committed to producing the finest tactical gear available, at a fair price. We use between twice as much and six times as much materials as our competitors, yet our prices remain as low, or lower than theirs. The designs pioneered by John Willis (and still hand-made by him today) have been imitated but never matched. No one makes Original S.O.E.-quality gear except for Original S.O.E.

We serve a customer base that demands the highest caliber product and service from us, and we are proud to say that we have never had an unsatisfied customer.

Original S.O.E. Gear was and is a customer-driven business. Your satisfaction is paramount to us. We began as a custom manufacturer and we relied on word of mouth -- and the reputation we built on customer service, bombproof gear, and forward-thinking has stuck with us through the years. The highest compliment we can be paid is to have our gear recommended from one buyer to another.

Original S.O.E. is based in Camden, TN. John Willis has been making the toughest gear on the planet for over a decade. He is an avid outdoorsman and is happy to say he has his dream job.