George Leonard Herter (24 May 1911 – 5 July 1994) of Waseca, Minnesota was the founder of the Herter's outdoor goods business and an author. His best known books are the Bull Cook and Authentic Historical Recipes and Practices series (published in three volumes), which have a cult following today.

In 1937 Herter took his father's dry goods store and turned it into a mail order outdoor goods business, selling hunting and fishing items through a catalog. He later opened retail outlet stores, which pioneered the style of outdoor goods stores now operated by Cabela's and Bass Pro Shops. The company went bankrupt in 1981.

He is best known for his books, which were self-published and sold through his stores. The New York Times describes the Bull Cook series as his "magnum opus", "a wild mix of recipes, unsourced claims and unhinged philosophy that went through at least 15 editions between 1960 and 1970."

How to Get Out of the Rat Race and Live On $10 a Month, despite its title, is an encyclopedic 656-page collection of outdoor and survival skills.

The Bull Cook series and How to Get Out of the Rat Race are credited as co-written by George Leonard Herter and his wife, Berthe E. Herter.

Herters Outdoor Goods affected the retail stores of the modern-day U.S. in no way we could imagine. He made it so when you walked in to his store you would have every hunting and fishing product known to man under that roof. This concept inspired Cabelas and even Wal-Mart.

Herters was sometimes best known for their duck hunting products and how they revolutionized the waterfowl world. They designed 10+ different models of duck boats and their Styrofoam decoy factory was later bought by Cabelas.

Ever since Cabelas bought Herters they have kept using their name on different ammunition products, and other hunting products.

Herters strived to make anything for their customers. Because of the popular Husky snowmobile they made they decided to make a vehicle for summer activities. So they made a popular minibike called the Hudson Bay.

Herters was one of the first to introduce the burlap wrapped decoy. This was a revolutionary breakthrough for it expanded the life of decoys by almost 15+ years.

George Herter was born May 24, 1911 in Waseca Minnesota and he was the founder of Herters outdoor goods, and author of Bull Cook and Authentic Historical Recipes and Practices series (published in three volumes).