The Swarovski Collective was founded in 1999 as a collaboration between Nadja Swarovski, Isabella Blow and Alexander McQueen with the objective of pushing the boundaries of crystal use in fashion. As innovation is a key brand value for Swarovski, this program is a natural extension of the company’s mission.

Since its launch, the Swarovski Collective has collaborated with some of the most remarkable fashion designers—Alexander Wang, Proenza Schouler, Marios Schwab, Alexander McQueen—and is pleased to celebrate its 16th year of designer support with the first annual Swarovski Collective program.