Flitz started over 40 years ago as a family-run company. Along with his father, mother, and wife, President Ulrich Jentzsch started the company with a vision to create premium metal polishing products. Ulrich’s parents were able to support the business financially while Ulrich and his wife put most of the work with blood, sweat, and tears. Ulrich and his wife were able to travel a little bit more and get the word out about the company and the products. All four of them were important in making sure the company had the groundwork to be successful for years to come.

For the first three years, Flitz was sold just at retail shows. Like any other new company, the four of them need to create cash flow. The main goals in the first few years were were to sell the product, gain consumer awareness, get the consumer to accept the product, and of course to make money as they were going along. After three years, our model changed and we started selling our product to other businesses through manufacturer representatives. These manufacturing reps helped to bring Flitz to a retailer or a distributor by opening the door for us to present our product to them and being to grow our business to business company.